Based in Lebanon and with expertise spanning the Arab world, AMSEL specializes in developing educational curricula that span different subject areas like math, science, Arabic language, and social studies. AMSEL also specializes in translating, localizing and adapting math and science series published by American and European leading publishers.

The adaptation and localization process aims at meeting the needs of ministries of education and educators across the Arab world. Additionally, AMSEL carries out:

(a) general educational training workshops that maximize teachers’ teaching skills potentials, and self-reflective abilities through knowledge related to pedagogy, classroom management, and educational technology.

(b) training of trainers educational workshops that build trainers’ capabilities.

(c) workshops related to the subject areas developed or localized/ adapted by AMSEL and implemented in a certain country, such workshops aim at following up on the proper implementation of the developed or localized/ adapted books.
AMSEL aims:

  • to be the leading publisher of modern school textbooks in the Arab world.


  • to enhance the capabilities of teachers in the Arab world and train them to contribute to the advancement of learners’ educational levels in all academic domains.
To share our expertise in curriculum development, academic publishing and training, acting as a trusted consultant to ministries of education, local partner to international academic publishers, and value provider to educators and academic institutions.

AMSEL comprises a dedicated and highly qualified team specialised in various subject matters. Most of the team members are educators, educational psychologists, linguists and technology education specialists.

  • Consulting
    Providing educational consultancy services for Arab ministries of education with a wide scope, including reviewing curriculum standards and conducting research assessment studies that evaluate the implementation of curricula.

  • Curriculum development
    Writing curriculum standards, scope and sequence, and schemes of work for various subject areas such as math, science, Arabic language, ICT, social studies, life skills and Arabic as a foreign language.
  • Digital Educational Tools and Materials
    Designing, Building and Managing Platforms, Changing classical curriculum into electronic one, preparing educational and managerial materials for publishing on YouTube Channels and electronic Platforms.

  • Textbook & tools development
    A) Writing school textbooks for ICT, Arabic language, Arabic as a foreign language, social studies and life skills.

    B) Developing educational tools ranging from printed and audio visual through to electronic tools that work on various hardware systems such as iPads and Active Boards.

    C) Partnering with international publishers to adapt and localize textbooks for specific countries in the Arab world.
  • Training
    AMSEL’s strong background in the fields of Education, Management and Distance Learning across the Arab world is leveraged in the offering of professional development services, targeting the optimization of teaching and managerial skills through training workshops.

    Through such training on matters related to Pedagogy, Management and Technology, schools, universities, organizations and ministries are able to enhance professional results.

  • Adapting and localizing school textbooks
    Adapting and localizing school textbooks published by American and European leading publishers to fit the needs of ministries of education across the Arab world in terms of subject matter content, culture, and habits.

  • Printing & distribution
    AMSEL provides full graphic design and printing services for textbooks using high-tech printing presses run by qualified personnel. AMSEL also offers distribution services through its network of book distributers across the countries of the Arab Gulf.

What gives AMSEL the edge
AMSEL’s team combines decades of experience gained across the wider Middle East region from the Levant to the Gulf.

End-to-end Curriculum services
AMSEL’s strong capabilities are reflected in its complementary range of services, from consulting through to curriculum and textbook development, design and printing, distribution, and staff training.

Trusted local partner
AMSEL’s track record and that of its team demonstrates its ability to act as a trusted local partner to international publishers, international organizations including UNRWA, and ministries of education across the Arab world.

Prof. Nemer Frayha
Chairman

Prof. Hisham Shahrour
Deputy Chairman, GM

Prof. Elie Hayek
Head of Linguistic Department

Prof. Hanoy Gazi
Director of Scientific Auditing Department

Nada Chatila
Head of Science Department

Marry Manokyan
Consultant

Michel Duranleau
Lawyer

Omar Daouk
Member

Philippe Asseline
Member

Ossama Shahrour
Managing Director

Qatar's Science Teachers & Coordinators Training Project 2019

Learn more
AMSEL is your go-to source for raising standards in education through textbooks and curricula, improving teachers’ capabilities and achieving better results.
To discuss how AMSEL can work with you, contact us today.

  • AMSEL General Trade, Services & Contracting Sarl.
  • Beirut - Ghobeiri
  • Bir Hasan - Golf Club Street
  • The Golf Center 4th Floor
  • T: +961 1 83 82 63
  • M: +961 81 994 013
  • info@amsel.education
  • amsel.education
  • facebook


Based in Lebanon and with expertise spanning the Arab world, AMSEL specializes in developing educational curricula that span different subject areas like math, science, Arabic language, and social studies. AMSEL also specializes in translating, localizing and adapting math and science series published by American and European leading publishers.

The adaptation and localization process aims at meeting the needs of ministries of education and educators across the Arab world. Additionally, AMSEL carries out:

(a) general educational training workshops that maximize teachers’ teaching skills potentials, and self-reflective abilities through knowledge related to pedagogy, classroom management, and educational technology.

(b) training of trainers educational workshops that build trainers’ capabilities.

(c) workshops related to the subject areas developed or localized/ adapted by AMSEL and implemented in a certain country, such workshops aim at following up on the proper implementation of the developed or localized/ adapted books.

AMSEL aims:

  • to be the leading publisher of modern school textbooks in the Arab world.


  • to enhance the capabilities of teachers in the Arab world and train them to contribute to the advancement of learners’ educational levels in all academic domains.
To share our expertise in curriculum development, academic publishing and training, acting as a trusted consultant to ministries of education, local partner to international academic publishers, and value provider to educators and academic institutions.

AMSEL comprises a dedicated and highly qualified team specialised in various subject matters. Most of the team members are educators, educational psychologists, linguists and technology education specialists.

  • Consulting
    Providing educational consultancy services for Arab ministries of education with a wide scope, including reviewing curriculum standards and conducting research assessment studies that evaluate the implementation of curricula.

  • Curriculum development
    Writing curriculum standards, scope and sequence, and schemes of work for various subject areas such as math, science, Arabic language, ICT, social studies, life skills and Arabic as a foreign language.
  • Digital Educational Tools and Materials
    Designing, Building and Managing Platforms, Changing classical curriculum into electronic one, preparing educational and managerial materials for publishing on YouTube Channels and electronic Platforms.

  • Textbook & tools development
    A) Writing school textbooks for ICT, Arabic language, Arabic as a foreign language, social studies and life skills.

    B) Developing educational tools ranging from printed and audio visual through to electronic tools that work on various hardware systems such as iPads and Active Boards.

    C) Partnering with international publishers to adapt and localize textbooks for specific countries in the Arab world.
  • Training
    AMSEL’s strong background in the fields of Education, Management and Distance Learning across the Arab world is leveraged in the offering of professional development services, targeting the optimization of teaching and managerial skills through training workshops.

    Through such training on matters related to Pedagogy, Management and Technology, schools, universities, organizations and ministries are able to enhance professional results.

  • Adapting and localizing school textbooks
    Adapting and localizing school textbooks published by American and European leading publishers to fit the needs of ministries of education across the Arab world in terms of subject matter content, culture, and habits.

  • Printing & distribution
    AMSEL provides full graphic design and printing services for textbooks using high-tech printing presses run by qualified personnel. AMSEL also offers distribution services through its network of book distributers across the countries of the Arab Gulf.

What gives AMSEL the edge
AMSEL’s team combines decades of experience gained across the wider Middle East region from the Levant to the Gulf.

End-to-end Curriculum services
AMSEL’s strong capabilities are reflected in its complementary range of services, from consulting through to curriculum and textbook development, design and printing, distribution, and staff training.

Trusted local partner
AMSEL’s track record and that of its team demonstrates its ability to act as a trusted local partner to international publishers, international organizations including UNRWA, and ministries of education across the Arab world.

The Board

Prof. Nemer Frayha
Chairman

Prof. Hisham Shahrour
Deputy Chairman, GM

Prof. Elie Hayek
Head of Linguistic Department

Prof. Hanoy Gazi
Director of Scientific Auditing Department

Nada Chatila
Head of Science Department

Marry Manokyan
Consultant

Michel Duranleau
Lawyer

Omar Daouk
Member

Philippe Asseline
Member

Ossama Shahrour
Managing Director

Qatar's Science Teachers & Coordinators Training Project 2019

Learn more
AMSEL is your go-to source for raising standards in education through textbooks and curricula, improving teachers’ capabilities and achieving better results.
To discuss how AMSEL can work with you, contact us today.

  • AMSEL General Trade, Services & Contracting Sarl.
  • Beirut - Ghobeiri
  • Bir Hasan - Golf Club Street
  • The Golf Center 4th Floor
  • T: +961 1 83 82 63
  • M: +961 81 994 013
  • info@amsel.education
  • amsel.education
  • facebook
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